Personally, I really loved them think they were from morrisons, kept really well as an already reduced (end of day bakery item) compared to regular white rolls when the temperature is on the rise.
..Came home with some Olive bread which was crammed to the rafters with olives, (wish i'd got more) at a £1 it was great value, in fact I had 3 meals (inc breakfast) of cheapo canned mackerel fillets on olive bread, on the trot, delicious (healthy if not for the slab of butter)